Artificial Intelligence
In June 2024, European Union lawmakers ratified the Artificial Intelligence Act, marking a significant milestone as the first comprehensive binding regulation on AI globally. This legislation establishes a unified framework for the development and deployment of AI systems across the EU, categorizing these systems based on their associated risks.
EFAD’s Commitment to AI
EFAD adopted a first common approach on artificial intelligence during its General Assembly in Cannes in May 2024, in which:
- EFAD members recognize AI as a tool to serve human creation and cultural diversity, core value of audiovisual and cinema agencies;
- EFAD recommends the film and audiovisual agencies to collect information on the use of AI technologies by projects and works receiving public funding;
- EFAD welcomes the adoption of the EU AI Act, making the EU the first in the world to regulate AI underlining the need that its implementation closely associate representatives of the cultural and creative sectors;
- EFAD highlights the importance of ensuring full respect of authors’ rights, sharing the call of authors and performers for an analysis of the TDM application to Generative AI.
EFAD organizes for its members regular exchanges and experts’ presentations on the topic.
Our contributions in EU consultations
EFAD is taking part in the drafting exercise the Code of Practice for General-Purpose AI and submitted two contribution:
- Contribution to the consultation launched by the European Commission on the Code of Practice for General-Purpose AI
- Written contribution on the first draft Code of Practice