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Artificial In­tel­li­gence – The perspective from European film agencies

23.05.2024

During the General Assembly at the Cannes Film Festival, EFAD members adopted a paper on Artificial Intelligence and the perspective from European film agencies.

EFAD members adopted a first common approach on artificial intelligence.

  • EFAD members recognize AI as a tool to serve human creation and cultural diversity, core value of audiovisual and cinema agencies;
  • EFAD recommends the film and audiovisual agencies to collect information on the use of AI technologies by projects and works receiving public funding;
  • EFAD welcomes the adoption of the EU AI Act, making the EU the first in the world to regulate AI underlining the need that its implementation closely associate representatives of the cultural and creative sectors;
  • EFAD highlights the importance of ensuring full respect of authors’ rights, sharing the call of authors and performers for an analysis of the TDM application to Generative AI.